Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

If you want your company to be successful in the modern marketplace, you’ve got to have a professional website design. Your website is the backbone of your business, supporting all of your digital marketing efforts. Below, we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.

 An Internet entrepreneur’s first challenge is to create a presence on the web. With a phone line, computer, and HyperText Markup Language (HTML), a business can advertise or event conduct transactions over the Internet. Any computer user familiar with a word processor can effectively use these applications with minimal training.

Some online businesses handle hundreds of thousands of people every day. They require specialized hardware and cabling to control the vast amount of traffic on their site per day.

The second challenge is to make the business’s website visible on the Internet. The first step in this process would be registering a domain name. Every computer connected to the Internet has a unique number attached to it called an IP address.

To simplify finding specific computers on the ‘Net’, the numbers were substituted with an alias called domain names. The names come in two levels, before and after the dot. Network 

 According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.

An online presence is for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.

Make your presence online